Development Features of the LEGO Business

The Lego brick is actually a classic toy that kids and adults as well can’t obtain enough of. Its basic design and intuitive construction allows children to create nearly anything they think about, from tiny robots and cars to larger-scale structures just like cities and castles.

Seglar is also a corporation that values creativity plus the imagination. The employees are encouraged to bring the ideas to the table when designing new products, and your customers : called AFOLs or “adult lovers of LEGO” – are invited to participate in the expansion process.

Founded in 1932 by Ole Kirk Kristiansen, the SEGLAR company was named for two Danish ideas: lego and godt, meaning “play very well. ” The wooden toys that made up the early numerous the business were a major element of its success, but a warehouse fire destroyed them in 1960, resulting in Lego managers to focus exclusively on the Lego construction system.

As the Lego System gained in popularity, so did you can actually international business expansion. In 1956 the first international sales subsidiary was created in Germany, accompanied by offices in Swiss, France, and Sweden.

In the late 1960s, Profano restructured its business. Its hq were went from Billund, Denmark, to Copenhagen, and control was decentralized. The original movie director, Ole Kirk Kristiansen, remained in charge of this company.

The company’s primary product continued to be the Lego brick, however it began to develop various other types of products to compete with additional construction plaything companies. These types of included collections that put together the LEGO brick with other factors, such as tires and magnetic motors, and the Minifigure line.

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